Pipeline dashboard

Leads by stage, conversion rates and entry points, once your records are loaded.

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Attio → funnel mapping

What the hourly pull reads from Attio, and where each piece lands here.

Attio	Funnel
Record idPeople	Lead idMatches on re-runs, so nothing is counted twice.
namePeople	Contact nameFull name as held in Attio.
email_addressesPeople	EmailFirst email address on the record.
job_titlePeople	Job titleUsed for seniority reading.
companyPeople	Company, segment, regionFollowed through to the linked company record.
status / stagePeople	Lead stageStage wording is matched against your stage names and their synonyms.
Created atPeople	Created datePlaces the lead in the weekly cohort.
Record idDeals	Deal idMatches on re-runs, so nothing is counted twice.
associated_peopleDeals	Linked leadJoins the deal back to the lead it came from.
associated_companyDeals	Company, segment, regionFollowed through to the linked company record.
valueDeals	ARRCurrency amount, zero when blank.
stageDeals	Deal stage and won / lost / openWording containing won, lost or disqualified sets the outcome.
nameCompanies	Company nameShown on both leads and deals.
categoriesCompanies	SegmentFirst category on the company.
primary_locationCompanies	RegionRegion, falling back to country code.